Sisu, Inc. | Design and Technology Solutions for Web, Mobile, Print and Identity

Guild in UX Magazine

Uncle Sisu — Thu, 11 Feb 2010 23:29:06 +0000

Looking back at recent Sisu launches as well as trends in the broader Interwebs, Guild’s penned a piece for UX Magazine discussing the delicate balancing act of designing for entertainment brands. Go check it out!

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Goodkin

Uncle Sisu — Thu, 11 Feb 2010 23:27:59 +0000

We’re fired up about the launch of the inaugural site for our friends at goodkin. The tag line says it all – family living and modern style. The site is already packed with fun and relevant blog articles, videos, photo galleries, commentary and a lively discussion.

To make it all happen, we worked closely with our excellent clients to mold the site and the business plan. A Sisu candy shell and Drupal backend bring a fresh new idea to life!

ABC: The View Site

We’ve Moved

Uncle Sisu — Tue, 02 Feb 2010 01:01:07 +0000

As Flava Flav once said, “Yo Chuck, we outta here!”
We have moved to new digs in Culver City – 3737 Robertson Blvd., between Venice Blvd. and Washington Blvd. We now have our own building so look for the Sisu badge adorning the building soon!

And here’s a few images of the new space…

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Rec.fm

Uncle Sisu — Tue, 02 Feb 2010 00:43:33 +0000

We recently designed the user experience for a great new recommendation service called rec.fm. Simply put, it allows you to make great recommendations to your friends and help your favorite charities by integrating with popular social networks like Twitter and Facebook.

24: Heatmap

Uncle Sisu — Tue, 02 Feb 2010 00:29:39 +0000

Head over to the Network 24 heatmap presented by Cisco and see who has been active in the 24 community. Hot!

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24: Operation Hero

Uncle Sisu — Tue, 02 Feb 2010 00:08:40 +0000

Jack Bauer needs your help. Head over to the Operation Hero site we put together for Fox and help Jack save the world from certain disaster!

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Sony CES 2010

Uncle Sisu — Mon, 01 Feb 2010 23:51:11 +0000

Another successful Consumer Electronics Show for Sony and Sisu. We designed and developed Sony’s CES web presence which served to unveil new products, support Sony’s new brand messaging and keep users around the world updated as to the latest and greatest going on at the Sony booth, including live performances, interviews, product demos and more!

Paramount: Paramount.com Site

Uncle Sisu — Sun, 15 Nov 2009 19:15:48 +0000

When you think of Paramount Pictures, you imagine the great mountain peak swirling with clouds and stars and a long history of outstanding movie making. To honor this heritage, the Paramount.com redesign had to reach the heights of design and technical innovation. It also had to effectively present a large organization composed of multiple studios, support services and lines of business.

To meet these goals, Sisu conducted a top-down review of all site content, reorganized and streamlined elements, and introduced new features and technologies to better support Paramount and spread the site’s viral reach. The resulting site leverages key elements of the Paramount brand — the iconic mountain top logo, a rich blue-hued color palette, and an atmospheric environment – as well as leading edge technology and features to create the perfect package.

The fresh look and feel is supported by interactive experiences such as “The Vault” which allows users to visually explore the extensive Paramount back catalog and its myriad of interconnected themes. Interested in Jack Nicholson? Enter his name to receive hovering images of Chinatown, The Two Jakes and other great Paramount pictures. Then, you can navigate the other related keywords that appear or click through to purchase. Other interactive features include a robust media player as well as widgets that allow you to rank and share your favorites on your social networking profile or blog.

For the site build, we merged Flash elements and the open source Drupal content management system to provide a stable but dynamic platform capable of supporting high traffic, extensive rich media content and multiple administrators. The CMS integrates with legacy backend systems such as the title catalog, a Flash media server and hosting environments.

The new site now better delivers on the Paramount brand, supports diverse business needs and provides an outstanding user experience. Next up? Internationalization of the site so that all Paramount divisions can share in the improvements.

Toyota: History of Tailgating Site

Uncle Sisu — Fri, 06 Nov 2009 19:50:59 +0000

For our friends over at Saatchi & Saatchi LA, we once again delivered on a critical, super-charged project for their marquee client, Toyota. Toyota’s Great Moments in Tailgating History introduces users to the rites and rituals of America’s proud tradition of the football tailgate. The interactive Flash piece dovetails with on-air promotional segments that run during the half-time show of NBC Sunday night football.

Our efforts focused on creating the 3D Flash tome on tailgating that users flip through to see details, diagrams, and animations on lofty topics such as Chicken Wings, the Seat Cushion (alternate name “Cushy Tushy”), and the Rain Poncho. As a next step, we integrated with Facebook Connect to enable users to create a tailgating icon and upload the activity to Facebook.

We worked with multiple Agency and Client touch points including Saatchi & Saatchi, Toyota and the NBC technology teams to make sure work was executed on time and on spec. We were able to deliver a home run in record time. (Oh wait, is that the wrong sport?)

Sony: Sony Mobile

Uncle Sisu — Thu, 15 Oct 2009 19:10:27 +0000

Since 2005, we have worked with the Sony Corporation of America to help guide their web efforts, providing strategy as well as hands-on design and development for Sony.com, the Sony CES site and more. With the rise of mobile web usage, we recognized that Sony needed a mobile presence that matched the design and technology ideals of the corporation.

As a first step, we embarked on a strategy project to identify goals and potential project parameters. We identified competitor and industry best practices, a target set of handsets, the type of mobile presence(s) most appropriate for Sony and the content that is relevant via mobile.

Then, we got to work, designing and developing a tiered product that delivered content to five device types including: WAP-enabled phones (like a RAZR), Sony-specific devices (such as an advanced Sony Ericsson phone and the PlayStation Portable (PSP)), a SmartPhone and the iPhone. The site detects the handset and browser type then delivers an appropriate, stylish framework with content that can be easily viewed on the handset.

Sony mobile provides browsers on-the-go with a highly usable, informative experience while enabling Sony to distribute key promotions via mobile. It also drives users to the main site, Facebook and Twitter for deeper information. As with our other Sony efforts, the mobile site integrates with a custom PHP content management system.

Get on your phone and check it out!