Paramount: Paramount.com Site
When you think of Paramount Pictures, you imagine the great mountain peak swirling with clouds and stars and a long history of outstanding movie making. To honor this heritage, the Paramount.com redesign had to reach the heights of design and technical innovation. It also had to effectively present a large organization composed of multiple studios, support services and lines of business.
To meet these goals, Sisu conducted a top-down review of all site content, reorganized and streamlined elements, and introduced new features and technologies to better support Paramount and spread the site’s viral reach. The resulting site leverages key elements of the Paramount brand — the iconic mountain top logo, a rich blue-hued color palette, and an atmospheric environment – as well as leading edge technology and features to create the perfect package.
The fresh look and feel is supported by interactive experiences such as “The Vault” which allows users to visually explore the extensive Paramount back catalog and its myriad of interconnected themes. Interested in Jack Nicholson? Enter his name to receive hovering images of Chinatown, The Two Jakes and other great Paramount pictures. Then, you can navigate the other related keywords that appear or click through to purchase. Other interactive features include a robust media player as well as widgets that allow you to rank and share your favorites on your social networking profile or blog.
For the site build, we merged Flash elements and the open source Drupal content management system to provide a stable but dynamic platform capable of supporting high traffic, extensive rich media content and multiple administrators. The CMS integrates with legacy backend systems such as the title catalog, a Flash media server and hosting environments.
The new site now better delivers on the Paramount brand, supports diverse business needs and provides an outstanding user experience. Next up? Internationalization of the site so that all Paramount divisions can share in the improvements.