eBay Global Classifieds: Branding & Web
When eBay wanted to relaunch one of their newest, fastest-growing business lines, they came to us to create a brand mark, print collateral system and website to tell the world about it…and so the look of eBay Classifieds Group (ECG) came to be.
ECG is comprised of seven classified businesses from around the world. The disparate names and styles (Kijiji, mobile.de, Gumtree) are now joined under the umbrella site found at here. The new logo extends the famous eBay mark with a bold black and white badge, set at an angle that gives life to the grid. The base ECG font, Typ1451 is highly legible and modern without being sterile, and the color palette makes a subtle nod to the vibrant eBay logo without being overwhelming.
We designed a full suite of print collateral that balanced playful and professional, starting with business cards, passing through PowerPoint templates and easing into fact sheets and beyond.
Last but definitely not least, we attacked the website. A PaperVision-infused homepage drives site visitors to learn about the various companies under ECG as well as the corporate whole. Each group provided insights and first person perspectives into the historical background and corporate lifestyle of their individual groups as well as career info. The site leverages a Drupal backend to power the content, making distributed updates possible.
