Vladimir Jones: Site
After 38 years as PRACO (Public Relations Advertising Company), Colorado’s oldest advertising, public relations and strategic marketing agency decided it needed a brand identity and website to reflect new directions in organization and philosophy. They chose the name “Vladimir Jones“.
Why Vladimir Jones you ask? Is he a real person? Well, yes and no. Vlad’s creative chief explains, “He is the very real person inside everybody who struggles with the great dualities of our business. Is it art or commerce? Do we engage the heart or head? Do we go by research or our gut? Are we about winning sales or souls? Vladimir Jones is our way of saying we choose both. He represents the fusion of discipline and soul, or precision and emotion.”
Got it? Good.
With this in mind, we set out to create an online persona (without actually showing him) that communicated the dualities of their core business. Our solution was to create a site that embodies his spirit and gives people a glimpse into his world. The first stop on your journey is his den, replete with artifacts he has collected over the years. Interacting with these elements will plunge you into different environments that help tell the story of our dear friend.
The biggest question to date has been about the origins of the dog who seems to pop up just about everywhere. It’s a long story that we can tell you over a cocktail or two. Until then, just think of him as a tour guide.