Hearst Mobile
Hearst came to Sisu to design the mobile interfaces for their stable of 18 marque magazines. Sisu created a design system capable of incorporating dozens of types of content within custom branded shells. The system strikes a balance, preserving brand integrity within WAP 1.0’s limited capabilities while giving users fast access to WAP-appropriate, fun content and features. Hearst’s mantra for their mobile efforts is “I had no idea my phone could do that!” Well now it can!
